Sentinel Real Estate Group and Paragon Construction Consulting, Inc. Merge to Form CREDE (Commercial Real Estate Development Enterprises)

IRVINE, Calif.–(BUSINESS WIRE)–#CRE–Sentinel Real Estate Group, an Irvine, California-based commercial real estate development company, has announced a merger with Paragon International to form a new company, CREDE (Commercial Real Estate Development Enterprises). The company also announced the addition of commercial real estate veteran Rob Cord as President of CREDE’s Asset & Property Management division.

CREDE, with offices in six states, has three distinct divisions: Development, Construction Advisory and Asset & Property Management. The new company will offer its full spectrum of services to commercial real estate clients and enhance CREDE’s developments nationwide.

“We are excited to have merged two successful commercial real estate companies to create a powerful combination of services for our clients, and to enhance and support our developments,” said CREDE CEO Colby Durnin. “With the merger and addition of Rob Cord, we now offer a wider breadth of services and larger roster of experienced team members to successfully lead clients and our developments through the entire life cycle of an asset.”

“CREDE brings together solution-oriented professionals to offer the best-in-class Development, Construction Advisory, and Asset & Property Management services for projects of all sizes and in all markets,” Durnin added.

According to Durnin, CREDE offers guidance and collaborates with clients on every aspect of a project, from conception, through due diligence, design, entitlement, development, construction, leasing, operations, property management, and disposition. Clients include different market sectors such as: education, hospitality, industrial, infrastructure, medical, mixed-use, multi-family, office, retail, self-storage and senior housing.

Key executives at CREDE include Colby Durnin, Chief Executive Officer, and formerly the CEO of Sentinel, which he founded in 2001. Over the last 18 years, he has lead Sentinel in the development or redevelopment of assets in excess of $3 billion, including NAIOP and BIA award-winning projects in Hawaii and San Francisco.

Thomas Reiter is President of CREDE and was formerly President of Sentinel since 2015. He also leads CREDE’s Development division and brings 25 years of experience in capital markets and commercial real estate development. He has developed and/or repositioned real estate holdings in over 20 states in a variety of asset classes, including hospitality, industrial, multi-family, office, retail and senior housing. He is a member of ICSC, NAIOP and ULI.

Jeffrey Hall, previously the CEO of Paragon Construction Consulting, Inc. now serves as CREDE’s President of Construction Advisory Services division. Over the last decade, Paragon reached over $6 billion in project oversight and management with institutional investors and Fortune 500 bank clients, and other companies around the world.

Rob Cord is President of CREDE’s Asset & Property Management division. He has worked with industry leaders such as Coldwell Banker Commercial Advisors, Voit Real Estate Management Services, Kennedy Wilson, and Cassidy Turley, and has managed more than 200 million square feet over his career.

CREDE is headquartered in Irvine, California and has offices in Arizona, Nevada, Tennessee, Texas and Utah. For more information, please visit


Media Contact: Jane Gillespie (949) 689-8059

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